Google Ads for Lead Generation
10+ years managing Google Ads for B2B and service businesses — direct access to the specialist doing the work, not a junior agency account manager. Campaigns built around qualified leads and lower cost-per-lead, not clicks or impressions.
Actual results from a real client — see the full case study ↓
Services
Agency-level Google Ads management built specifically for lead gen — one focus, done properly: qualified pipeline, not just form fills.
Built around qualified leads and lower CPL — not vanity metrics.
Also serving ecommerce brands: Google Ads for Ecommerce →
Proof
Here's what happened when we rebuilt a Google Ads account around real results — qualified leads, lower CPL, and compounding performance gains.
Creative AdBundance is a full-service ad creative agency producing high-performance video, UGC, and animated ads for brands across Meta, TikTok, YouTube, and Connected TV. They needed a Google Ads specialist to drive qualified inbound leads and demo bookings while keeping cost-per-lead efficient and improving overall campaign performance.
"I've worked with Steve at High Tyde Media for 4 years managing Google Ads for Creative AdBundance. In that time he's generated thousands of qualified leads for us while consistently driving down our CPCs and cost-per-lead. Beyond the day-to-day management, Steve led the overall strategy, figuring out what actually worked for our business instead of just running campaigns on autopilot. He's been a key partner in our growth, and I trust him completely with our ad spend."KyleCEO & Founder, Creative AdBundance
Process
Detailed review of your current Google Ads account, landing pages, and competitors.
A tailored plan built around your CPL targets and lead volume goals.
Campaign builds, ad creation, and full account setup.
Monthly management, testing, and scaling based on real data.
Clear numbers you can act on — no vanity metrics.
About
I'm Steve, founder of High Tyde Media. With over 10 years of hands-on experience managing Google Ads and SEM campaigns — over $100M in ad spend managed across ecommerce and lead-gen brands — I help B2B and service businesses generate more qualified leads and lower their cost-per-lead.
I specialize in full-funnel Google Ads management — from strategy and keyword research to campaign structure, ad copy, bidding, and ongoing optimization. My focus is always on real results: qualified pipeline, lower cost-per-lead, and campaigns that actually drive revenue.
What I do best:
If you're looking for a Google Ads agency alternative — a reliable specialist who focuses on qualified pipeline rather than vanity metrics — I'd be happy to take a look at your account.
Pricing
Every account is different — pricing depends on ad spend, number of campaigns, and strategy complexity. Here's the kind of scope I typically work within.
After your free audit, I'll send a custom proposal built specifically around your account, goals, and ad spend.
FAQ
Most Google Ads agencies hand your account to a junior account manager juggling a dozen other clients. With me, you get a Google Ads certified specialist with 10+ years of hands-on experience working directly on your account every month — no hand-offs, no agency overhead, no vanity-metric reporting.
It depends on your business, and we define it together before we launch anything — a booked demo, a phone call, a form fill that meets certain criteria. I track and report on lead quality, not just lead volume, so we're optimizing toward leads that actually turn into revenue.
Yes. I review your landing pages as part of the free audit and provide conversion rate optimization recommendations and feedback throughout our work together — landing page quality has a huge impact on cost-per-lead.
I typically work with businesses spending at least $500–$1,000/month on Google Ads. Below that, ad platforms can struggle to gather enough data to optimize efficiently — but I'll give you an honest assessment during the free audit.
You do. I work inside your existing Google Ads account (or set up a new one under your ownership) with manager-level access. All data, history, and the account itself stay yours if we ever part ways.
Month-to-month after the initial 90-day optimization period. PPC needs a few months of data to mature — I'll explain why during your strategy call.
Start with a free, no-pressure audit of your current Google Ads account and landing pages. You'll walk away with concrete next steps either way.
Prefer to email first? steve@hightydemedia.com