Free Tool · Local Businesses

Google Ads & LSA Cost Calculator

See realistic cost-per-lead, expected leads, and ROI for HVAC, plumbing, roofing, electrical and other local service businesses running Local Services Ads or Google Search Ads.

Your Business Inputs

Trade / Service

Market Type (affects competition)

Monthly Budget ($)

Avg Job Value ($)

Close Rate (%) leads → jobs

Google Rating (LSA only)

Projected Results

Est. Cost Per Lead

$47

Leads / Month

Cost Per Booked Job

$136

Booked Jobs / Month

Projected Monthly Revenue

$26,565

≈ 13.3× ROAS

Based on typical LSA cost ranges for HVAC in mid-size markets. Faster response times and higher ratings usually reduce your effective cost per lead.

Ads Bring the Click. Your Site Closes the Job.

Even a well-run LSA or Search campaign loses value fast if the site (or lack of one) behind it doesn't convert — slow load times, no click-to-call, or a design that doesn't work on a phone all quietly raise your real cost per booked job.

Mobile-first design so callers can reach you in one tap
Fast-loading pages that don't lose impatient mobile visitors
Clear contact forms and click-to-call built in from the start

See What a Modern Site Could Do For Your Bookings

Get a free, no-obligation mockup of what your site could look like — built to turn the leads you're already paying for into booked jobs.

Get a Free Website Mockup

Prefer to email first? steve@hightydemedia.com

Estimates are based on typical industry cost ranges and are meant as a starting-point planning tool, not a quote or guarantee. Actual results vary by market competition, ad quality, response time, and seasonality.